TREY WESTERFELD

ART DIRECTOR | DESIGNER

Brand Identity | Brand Strategy | Creative Content | Story Telling | Marketing | Advertising | Web Design | Design | Environmental Graphic Design | Illustration | Merchandising | Product Development | Conceptualization | Prototyping | Design Systems | Brand Creation

Brand Experience:

Buffalo Wild Wings
Hirshhorn Museum
Virginia Department of Wildlife Resources
Appalachian Trail Conservancy
Massanutten Resort
FIENDS
Virginia Is For Lovers
Salem Red Sox
Arthur Ashe Foundation

Kettle Run

Real Estate, Development, Neighborhood Community

A contemporary identity for a community development in an area rich with a unique history and strong agricultural foundations. Creating a feel that fits into the local community rather than replacing it.

  • Identity

  • Positioning

  • Wayfinding

  • Signage

Full Project Coming Soon

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Hirshhorn Sculpture Garden

Arts and Culture, Museum, Public Institution

Developed a dynamic identity system for the future Hirshhorn Museum and Sculpture Garden, bridging contemporary art with kinetic brand evolution.

  • Identity

  • Motion

  • Stationary

  • Advertising

  • Signage

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black sheep bloomery

Florist, Farm

Created a comprehensive identity for a boutique florist specializing in the full lifecycle of long-stem flowers—from cultivation to bespoke arrangement. The branding balances a premium service for events and individuals with an educational mission to empower others in the craft of floral design.

  • Identity

  • Motion

  • Packaging

  • Vendor Booth

  • Collateral

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Appalachian aquaculture

Agriculture, Food Services

Developed a conceptual identity to disrupt the aquaculture supply chain, replacing global distribution hurdles with a localized model for sustainable growth and direct-to-market seafood.

  • Brand Development

  • Identity System

  • Packaging

  • Positioning

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Blue oak Bourbon

Beverage, Distillery

In a market split between rustic "frontier" tropes and gatekept luxury, Blue Oak carves a middle path. The objective was to design a "new classic"—a visual identity rooted in Kentucky tradition but elevated by modern sophistication.

  • Packaging

  • Naming

  • Brand Development

  • Identity System

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Jj’s Birria & Funnel Cake

Hospitality, Food

Developed a scalable brand system designed to grow alongside the business. This comprehensive identity translates a unique product offering into a robust visual framework, facilitating a seamless transition from agile startup to enterprise-level expansion.

  • Identity

  • Copy

  • Brand Development

  • Packaging

  • Merchandise

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