TREY WESTERFELD
ART DIRECTOR | DESIGNER
Brand Identity | Brand Strategy | Creative Content | Story Telling | Marketing | Advertising | Web Design | Design | Environmental Graphic Design | Illustration | Merchandising | Product Development | Conceptualization | Prototyping | Design Systems | Brand Creation
Brand Experience:
Buffalo Wild Wings
Hirshhorn Museum
Virginia Department of Wildlife Resources
Appalachian Trail Conservancy
Massanutten Resort
FIENDS
Virginia Is For Lovers
Salem Red Sox
Arthur Ashe Foundation
Hirshhorn Sculpture Garden
Branding, Art and Culture, Museum, Public Institution
Proposed a unique dynamic identity system for the future Hirshhorn Museum and Sculpture Garden.
Identity
Motion
Stationary
Advertising
Signage
black sheep bloomery
Branding, Florist, Farm
Established an identity for a small business that specializes in growing, cultivating, and arranging long-stem flowers. They create unique arrangements for events and individuals, as well as teach best practices for growing and making your own arrangements.
Identity
Motion
Packaging
Vendor Booth
Collateral
McClumsy
branding, Outdoors, Apparel, Merchandise
Developed an identity for a small outdoor brand that wished to represent the region and exude the personality of the brand in a fun and approachable way.
Identity
Motion
Collateral
Appalachian aquaculture
Agriculture, Food Services
Seafood distribution faces distribution and farming issues. This conceptual development seeks to disrupt the supply chain of aquaculture and farmed seafood by localizing growth and distribution.
Brand Development
Identity System
Packaging
Positioning
Blue oak Bourbon
Proposed Identity for Smithsonian Hirshhorn Museum and Sculpture Garden.
Identity System
Motion
Collateral
Packaging
Naming
Brand Development
Identity System
Jj’s Birria & Funnel Cake
Proposed Identity for Smithsonian Hirshhorn Museum and Sculpture Garden.
Identity System
Motion
Collateral
Identity
Motion
Collateral
